AV in Corporate Events: Why You Need It and How Best to Use It
Nobody likes a boring corporate event, but the right implementation of audio visual elements can transform a corporate function into an exciting experience with a lasting message.
The Psychology of a Corporate Event:
Corporate events can help businesses distinguish themselves from their competition, allowing them to stand out to stakeholders, customers, investors, and the press. AV can bring a presentation to life in a way that lets the audience connect with the brand and its message. In other words, AV can make a presentation memorable. Studies have shown that customers who use multiple senses to engage in an activity will have a more deeply-rooted memory of it. AV uses this principle to turn messages into an experience with visuals, sound, lighting, interaction, and more.
Unless you have an in-house AV team, you’re going to need an audio visual rental company to supply your AV needs. Luckily, a number of them offer a wide range of AV technologies and outfits, and some even consult with you to design and set up the best AV plan for your space and budget.
Tailoring AV to a Venue:
The venue is of great importance in your AV requirement when planning a corporate event. Consider the mood, whether your event is indoors or outdoors, focal points such as stages and product displays, and entertainment, such as bands and DJs.
Larger spaces need extra attention, because a single projector may not be enough for everyone to see the presentation. These spaces require larger, and possibly multiple video monitors throughout the space. For professional polish, the video simulcast of your event should be manned by professional cameramen rather than a single, static shot.
Remember, your AV elements are an excellent blank canvas for exhibiting your brand message in an immersive, unforgettable way, creating a lasting impression.